A basic building block of marketing planning is an estimate of the firm's revenue for a specified future time period. What is this referred to as?
A) sales forecast
B) marketing research
C) marketing audit
D) market growth/market share matrix

Question

Quizplus · Accepted Answer

A sales forecast is an estimate of the amount of money a company expects to earn from the sale of its products or services over a certain period of time. It is a fundamental component of marketing planning as it helps in setting realistic goals and preparing strategies to achieve them.

A Basic Building Block of Marketing Planning Is an Estimate