Ying is a marketer for a global consumer products company. She is designing a promotional campaign for a foreign market and wants to ensure that the promotional campaign is clearly understood by the target consumers. She is also taking special care to see that the campaign is free from controversies and does not inadvertently offend anyone. In this scenario, Ying is specifically trying to take into account variables in which of the country's environments?

Question

Quizplus · Accepted Answer

Ying is focusing on the social-cultural environment by ensuring that the promotional campaign is culturally sensitive and understandable to the target audience, avoiding any cultural misunderstandings or offenses.

Ying Is a Marketer for a Global Consumer Products Company