A food chain has a promotion where each purchaser of a large, rather than a medium-sized beverage, gets a chance to win a prize. Which of the following best describes the strategic growth opportunity that is being used?

Question

Quizplus · Accepted Answer

This strategy is an example of market penetration because it aims to increase sales of existing products (in this case, large beverages) in the current market without changing the product itself. The promotion encourages current customers to buy more or larger quantities, rather than introducing new products or entering new markets.

A Food Chain Has a Promotion Where Each Purchaser of a Large