Research shows that most consumers dislike the practice of telemarketing and more than 12 million numbers are listed on Canada's Do Not Call List. Why do organizations still use telemarketing?

Question

Quizplus · Accepted Answer

Telemarketing is cost-effective because the average cost per call is relatively low compared to other marketing methods, making it an attractive option for organizations despite consumer dislike.

Research Shows That Most Consumers Dislike the Practice of Telemarketing