Which example would likely have personal selling as the dominant promotional element?
A) toothpaste to consumers
B) beer to a foreign populations
C) truck tires to General Motors
D) convenience goods in general
Correct Answer:
Verified
Q5: Research shows that most consumers dislike the
Q6: When products require creative efforts on the
Q7: Which of the following can be classified
Q8: How can personal selling be broadly defined?
A)
Q9: The IKEA catalogue provides a toll-free number
Q11: What is the personal-selling approach that finds
Q12: A cosmetics manufacturer decides to educate its
Q13: What is the most expensive sales method
Q14: What are telemarketers involved in when they
Q15: Margaret sells a high-end range of cosmetics.
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