What is the most expensive sales method overall?
A) over-the-counter sales because of the high overhead in retail operations
B) telemarketing because of the technology costs
C) telemarketing because of the high rejection rate from customers who avoid telemarketers
D) field selling, largely because of the travel costs of sales personnel
Correct Answer:
Verified
Q8: How can personal selling be broadly defined?
A)
Q9: The IKEA catalogue provides a toll-free number
Q10: Which example would likely have personal selling
Q11: What is the personal-selling approach that finds
Q12: A cosmetics manufacturer decides to educate its
Q14: What are telemarketers involved in when they
Q15: Margaret sells a high-end range of cosmetics.
Q16: What does a customer-focused firm want its
Q17: EZ2B Microchips depends largely on outbound telemarketing
Q18: Which of the following is NOT a
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