What type of branding should a company consider using when it wants to implement a market segmentation strategy for its products?
A) family
B) captive
C) generic
D) individual

Question

Quizplus · Accepted Answer

Individual branding allows a company to tailor its branding strategy to different market segments, offering distinct products under separate brand names to appeal to specific consumer needs and preferences.

What Type of Branding Should a Company Consider Using When