Which statement best describes global brand equity?
A) It is a global brand that sells at least 20 percent of the products outside the home country.
B) It is difficult to evaluate as not every foreign company tracks market share.
C) It includes two components, traditional sales and Internet sales.
D) It is of interest only when companies are involved in mergers, partnerships, or strategic alliances.

Question

Quizplus · Accepted Answer

Global brand equity refers to the value and strength of a brand that is recognized and sells products internationally, with a significant portion of sales occurring outside the home country.

Which Statement Best Describes Global Brand Equity