What is the first step in the process for companies that adopt category management system?
A) setting performance standards and measuring actual results against the standard
B) defining the category based on the target market's needs
C) staffing the sales force, including the national sales teams assigned to major retailers
D) identifying consumer groups and the store clusters with the greatest sales potential

Question

Quizplus · Accepted Answer

Defining the category based on the target market's needs is the first step in the category management process. This step is crucial as it sets the foundation for all subsequent decisions and strategies by focusing on the specific needs and preferences of the target market.

What Is the First Step in the Process for Companies