What does trade dress refer to?
A) visual cues used in branding that create an overall look for a product
B) a promotional philosophy of targeting all sales efforts to the trade
C) the general size of the packaging used by a product, regardless of how plain
D) uniforms worn by company employees while doing their jobs

Question

Quizplus · Accepted Answer

Trade dress refers to the visual appearance of a product or its packaging that signifies the source of the product to consumers. This can include features such as size, shape, color, texture, graphics, and even certain sales techniques.

What Does Trade Dress Refer To