What is the strategy of attaching a popular brand name to a new product in an unrelated product category is known as?
A) brand licensing
B) brand reinforcement
C) brand engagement
D) brand extension

Question

Quizplus · Accepted Answer

Brand extension is the strategy of using a popular brand name to launch a new product in a different category, leveraging the existing brand's popularity and customer base to promote the new product.

What Is the Strategy of Attaching a Popular Brand Name