What are the likely product characteristics for a firm that uses a family branding strategy?
A) Products are sold only to a single large retail chain to protect the manufacturer's reputation.
B) Products are sufficiently different so as not to compete directly with each other.
C) Products are sold in different geographic markets.
D) Products are similar in quality and are closely related to one another.

Question

Quizplus · Accepted Answer

A family branding strategy involves marketing different products under the same brand name. These products are usually similar in quality and closely related, leveraging the established brand reputation to promote new products.

What Are the Likely Product Characteristics for a Firm That