An apparel manufacturer decides to create a line of t-shirts depicting the most popular soft drinks on the market. The images would include Coke, Pepsi, Sprite, Mountain Dew, and Dr. Pepper. What would this venture involve?
A) line extension
B) brand extension
C) brand licensing
D) brand marking

Question

Quizplus · Accepted Answer

This venture would involve brand licensing because the apparel manufacturer would need permission from the soft drink companies to use their trademarks (Coke, Pepsi, Sprite, Mountain Dew, and Dr. Pepper) on the t-shirts.

An Apparel Manufacturer Decides to Create a Line of T-Shirts