If Sunbeam were to develop a new coffee machine and brand it "The Coffee Maker," why would the company NOT be able to register the term as its trademark?
A) Sunbeam already manufactures a coffee maker under a different product name.
B) There is already a competitive product with the same name registered overseas.
C) To be registered it must contain the company's name.
D) Registered trademarks cannot contain words that are in general use.

Question

Quizplus · Accepted Answer

Registered trademarks cannot contain generic terms or phrases that are commonly used to describe the product itself, as these terms need to remain available for all to use. "The Coffee Maker" is too generic a term for describing a coffee-making appliance, making it ineligible for trademark registration.

If Sunbeam Were to Develop a New Coffee Machine and Brand