At what stage in the consumer adoption process do potential buyers begin to seek information about the product?
A) trial
B) evaluation
C) interest
D) adoption

Question

Quizplus · Accepted Answer

During the interest stage, potential buyers become aware of the product and start seeking more information about it. This is the phase where they show curiosity and look for details to understand how the product might meet their needs or solve their problems.

At What Stage in the Consumer Adoption Process Do Potential