What does the term "product positioning" refers to?
A) a low cost market entry strategy in which two or more firms represent one another's complementary yet non-competing products in the markets
B) the process of developing entirely new products for new markets
C) consumers' perceptions of a product's attributes, uses, quality, as well as advantages and disadvantages relative to competing brands
D) the process of developing a trade dress for a new product

Question

Quizplus · Accepted Answer

Product positioning refers to how consumers perceive a product in terms of its attributes, uses, quality, and its advantages and disadvantages compared to competing brands. It's about the place a product occupies in consumers' minds relative to competing products.

What Does the Term "Product Positioning" Refers To