What is the strategy that seeks to increase sales of existing products in existing markets called?
A) product development
B) market innovation
C) product diversification
D) market penetration

Question

Quizplus · Accepted Answer

Market penetration is a strategy aimed at increasing sales of existing products to the current market segments without changing the product. This can involve various tactics such as price adjustments, increased marketing efforts, and sales promotions to boost product visibility and consumer demand.

What Is the Strategy That Seeks to Increase Sales of Existing