Which action is NOT one of the stages of consumer adoption?
A) awareness of the product and seeking out information
B) evaluation of the likely benefits
C) providing feedback to the company via relationship marketing
D) trial purchase and evaluation leading to acceptance or rejection

Question

Quizplus · Accepted Answer

Providing feedback to the company via relationship marketing is not considered a stage of consumer adoption. The stages of consumer adoption typically include awareness, interest, evaluation, trial, and adoption. Relationship marketing and feedback mechanisms are strategies used by companies to enhance customer experience and loyalty after the adoption stage.

Which Action Is NOT One of the Stages of Consumer