In which stage of the product lifecycle do market supplies exceed the demand, as a result of which a firm can increase its sales only at the expense of its competitors?
A) introductory
B) growth
C) maturity
D) decline

Question

Quizplus · Accepted Answer

During the maturity stage of the product lifecycle, market supplies exceed demand. This is because most potential customers have already purchased the product, and the market is saturated. As a result, firms can increase sales primarily by taking market share from competitors, rather than attracting new customers.

In Which Stage of the Product Lifecycle Do Market Supplies