The marketing mix is the blend of product, price, distribution, and promotion that a firm develops as its marketing strategy to satisfy a chosen target market.

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The marketing mix, often referred to as the 4Ps (Product, Price, Place/Distribution, and Promotion), is a foundational concept in marketing that outlines the key components a company manipulates to meet the needs of its target market effectively.

The Marketing Mix Is the Blend of Product, Price, Distribution