A salesperson who goes into a negotiation process without any preparation is likely either to lose the sale or to:
A)make concessions to the buyer too quickly
B)create a win-win solution for both parties
C)sell a product that lacks superior benefits
D)give the prospect too much information
E)promote the competition's product

Question

Quizplus · Accepted Answer

Negotiation requires preparation and understanding of both parties' needs and interests. Without preparation, a salesperson is likely to succumb to pressure and make concessions too quickly, resulting in a less favorable outcome for their company.

A Salesperson Who Goes into a Negotiation Process Without Any