When a customer raises a valid objection that cannot be answered with a denial,the salesperson should most likely take which of the following actions?
A)discuss superior benefits
B)engage in back-pedaling
C)begin a pricing approach
D)re-start the presentation
E)criticize the competition

Question

Quizplus · Accepted Answer

When faced with a valid objection that cannot be denied, the salesperson should focus on discussing the superior benefits of their product or service. This involves highlighting advantages that the customer may not have considered or been aware of, and demonstrating how they outweigh any perceived drawbacks or concerns. Engaging in back-pedaling, beginning a pricing approach, or restarting the presentation are not effective strategies for handling objections, while criticizing the competition can be off-putting and unprofessional.

When a Customer Raises a Valid Objection That Cannot Be