It is important for the salesperson to pay close attention to the buyer's interests during the need discovery phase to:
A)uncover the dominant buying motives
B)lengthen the selling cycle
C)determine the value proposition of the product
D)create peer pressure
E)use style flexing

Question

Quizplus · Accepted Answer

By paying attention to the buyer's interests, the salesperson can uncover the dominant buying motives. This information will help the salesperson tailor their pitch to address the buyer's specific needs and increase the chances of making a sale. Lengthening the selling cycle, creating peer pressure, and using style flexing are not necessarily related to paying attention to the buyer's interests. While determining the value proposition is important, it is not the only reason why paying attention to the buyer's interests is important.

It Is Important for the Salesperson to Pay Close Attention