According to Ted Levitt,author of The Marketing Imagination,once the customer buys your product,expectations:
A)increase
B)stay the same
C)decrease
D)are fulfilled
E)become less important

Question

Quizplus · Accepted Answer

According to Ted Levitt, once a customer buys a product, their expectations increase. This is because the customer now has experience with the product and expects it to meet or exceed their initial expectations.

According to Ted Levitt,author of the Marketing Imagination,once the Customer