Gail Sayers is a sales representative with Countrywide Transport, a company that provides chartered flights—airplanes, pilots, staff, and services—to client groups. She has just closed a large sale of several flights each week for four months to a service organization of Orthodox Jewish college students. The students are sent on work service projects all across the United States. The first flights will begin one week after the closing date.
-Gail ensures that all the meals served on the flights for the Orthodox Jewish client group are Kosher certified. This is most likely an example of which of the following?
A)an inducement to strengthen the customer relationship
B)an upsell that encourages larger contracts
C)reliability in providing updated communication
D)flexible credit options for client payments
E)sportsmanship in fulfilling the terms of the sale

Question

Quizplus · Accepted Answer

Providing Kosher certified meals is a way to cater to the specific needs and requirements of the Orthodox Jewish college students, which can strengthen the relationship between the client and the company. It shows that Countrywide Transport is willing to go above and beyond to meet the needs of their clients, which can lead to repeat business and referrals.

Gail Sayers Is a Sales Representative with Countrywide Transport, a Company