
Which of the following statements would NOT be an application of the marketing concept?
A) Let's speed up production and get these products to customers faster by eliminating the field test.
B) Let's show these product designs to some prospective buyers for their reactions.
C) Let's examine our points of distribution to see if we're reaching the market effectively.
D) Let's do some research to see which colors consumers prefer.
E) Let's ask customers which products they used most heavily.
Correct Answer:
Verified
Q6: The marketing mix consists of product,promotion,place,and:
A)personnel
B)principle
C)perfection
D)pride
E)price
Q7: The ultimate goal of the"marketing concept"is:
A)product diversification
B)customer
Q8: Peter Drucker stated that"the _ defines the
Q9: When UPS was first established,founder Jim Casey
Q10: Sales departments and marketing departments often compete
Q12: When measured by either the number of
Q13: The development of a personal selling philosophy
Q14: A company that ignores the marketing concept
Q15: There is no set path to using
Q16: The marketing concept is the foundation of
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