A company has developed a calendar/messaging/paperwork center that helps working mothers organize their families' schedules and paperwork. All the mothers who have tried it have loved it, and it is priced comparably to normal planners, although it offers much more.
-The product was developed by gathering focus groups of mothers and asking them what they need and what they wish normal planners offered them. This method of product development most likely:
A)is costly and inefficient
B)is performed by the marketing department
C)subscribes to the marketing concept
D)reduces the barriers to purchasing
E)is a method developed in the last decade

Question

Quizplus · Accepted Answer

The method of product development used by the company subscribes to the marketing concept, which focuses on identifying and meeting the needs and wants of the target market through product development and research. This method is efficient as it ensures that the product meets the needs of the target market, reducing barriers to purchasing and increasing customer satisfaction. It is common in many industries and has been used for decades.

A Company Has Developed a Calendar/messaging/paperwork Center That Helps Working