
List and describe the four parts of the marketing mix.
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Q1: It is not as important to focus
Q2: The promotion element of a marketing program
Q3: In consultative selling,the customer is seen as:
A)a
Q4: A company has developed a calendar/messaging/paperwork center
Q6: The marketing mix consists of product,promotion,place,and:
A)personnel
B)principle
C)perfection
D)pride
E)price
Q7: The ultimate goal of the"marketing concept"is:
A)product diversification
B)customer
Q8: Peter Drucker stated that"the _ defines the
Q9: When UPS was first established,founder Jim Casey
Q10: Sales departments and marketing departments often compete
Q11: Which of the following statements would NOT
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