AdVance Corporation is a company that formulates and manufactures fertilizers for the farming industry. The company produces several standardized formulas that can be purchased directly through the retail arms of the company, but it also formulates custom fertilizers for farms.
-The sales representatives at AdVance have been told by the CEO that they need to start using social media every day to help them close sales. Most of these reps are already using social media personally,but have not been using it in a business setting. What is the best strategy for them to use to follow the CEO's request?
A)Post statistics and benefits of AdVance fertilizers on their personal accounts.
B)Begin work accounts that are separate from their personal accounts,and focus on posting images sent from the marketing department.
C)Send private messages to all their personal friends on social media asking them to purchase AdVance fertilizer.
D)Interact more actively with clients and potential clients on social media,but without pushing business.
E)Post photos of their vacations and purchases to show that they are successful at AdVance.

Question

Quizplus · Accepted Answer

The best strategy is for the sales representatives to interact more actively with clients and potential clients on social media, but without pushing business. This means engaging in conversations, providing valuable information, and building relationships with customers. Simply posting statistics or images sent from the marketing department may come across as promotional and pushy, while sending private messages to personal friends is unprofessional and could damage personal relationships. Posting personal photos may not be relevant or helpful to the company's goals. Therefore, the best approach is to use social media as a tool for building relationships and providing value to clients.

AdVance Corporation Is a Company That Formulates and Manufactures Fertilizers