
Grackin Corporation is expanding into a new territory in which they are not as well-known as they are in their current territories. As part of this new push, the sales director decides to use a strategy that involves making aggressive cold-calls and hosting frequent educational seminars.
-Because cold calling does not immediately result in a high level of closed sales,some companies feel that it is worthless. However,when done correctly-by researching the prospect and keeping the call bright and focused-it can be a:
A)tool for making a quick transactional sale
B)strategy for qualifying prospects with an elevator pitch
C)way to introduce the prospect to the sales representative
D)risk-free way to build rapport with a new prospect
E)method of closing sales that have been pending
Correct Answer:
Verified
Q31: Experts recommend conducting business in the process
Q32: The"endless chain"prospecting technique is easy to use
Q33: Describe the major benefits of using a
Q34: Using an existing customer as an intermediary-presentation
Q35: The practice of marketing goods and services
Q37: Cold calls should not be used to
Q38: Cold calling can be an effective technique
Q39: A key concept in networking is to:
A)follow
Q40: Educational seminars are most likely a good
Q41: A sales manager runs what she calls
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