Generally,less money is spent on advertising in B2B markets than in B2C markets because

Question

Quizplus · Accepted Answer

B2B marketing usually involves building personal relationships with potential customers, which is why personal selling is a more effective strategy than advertising. In B2B markets, businesses need to communicate and negotiate with other businesses directly, and advertising may not be the best way to establish these critical relationships. Additionally, B2B marketing often involves expensive products and services, and personal selling is typically more effective in closing high-value deals compared to advertising.

Generally,less Money Is Spent on Advertising in B2B Markets Than