Jamara knows that his spring break travel packages are the best deal on campus.He also knows his competitor is sloppy,often waiting until the last minute to provide the needed tickets and documents to students buying his island packages.Jamara wants to develop an advertising message that emphasizes the key benefits he provides.He will develop a(n)__________ appeal.

Question

Quizplus · Accepted Answer

Jamara is focusing on communicating the key benefits of his travel packages, which suggests an informational appeal that aims to provide factual information and educate his target audience about the advantages of choosing his services over the competition.

Jamara Knows That His Spring Break Travel Packages Are the Best