All of the following statements regarding brand loyalty are true except
A) the marketing costs of reaching loyal customers are typically very high.
B) brand-loyal customers are unlikely to switch to competitor's brands.
C) brand-loyal customers generate positive word of mouth.
D) firms tend to reward brand loyal customers with extra benefits.
E) brand-loyal customers do not need persuasion to buy the firm's brands.

Question

Quizplus · Accepted Answer

The marketing costs of reaching loyal customers are typically lower, not higher, because these customers already have a preference for the brand and require less convincing to make a purchase.

All of the Following Statements Regarding Brand Loyalty Are True