Matt is passionate about Hollister. It is the only place he'll buy his clothes. He hasn't shopped anywhere else in the last few years and will often write positive reviews on his blog about Hollister's merchandise. From a strictly marketing perspective, Matt's positive reviews reflect
A) social marketing.
B) brand loyalty.
C) self-actualization.
D) motivation.
E) brand extension.

Question

Quizplus · Accepted Answer

Matt's consistent preference for Hollister and his positive reviews indicate brand loyalty, as he repeatedly chooses and endorses the brand over others.

Matt Is Passionate About Hollister