Paul Subscribes to an Internet Service That Alerts Him Whenever

Paul subscribes to an Internet service that alerts him whenever other firms in his industry are quoted in the media. This allows him to stay on top of what these other firms are doing. Paul is using this type of marketing research primarily to

A) provide a link between him and his production center.
B) help him understand the needs of his customers.
C) monitor his competitors.
D) increase profits through the sale of syndicated data.
E) decide how to price his new products.