Assuming that a marketing research study will answer important questions and reduce uncertainty associated with the proposed project, a major question that needs to be addressed before starting the study is

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Before starting a marketing research study, it is crucial to ensure that top management is committed to the project and willing to base their decisions on the results of the research. This will ensure that the research findings are utilized effectively and are not disregarded, leading to wasted time and resources. Other factors such as how the results will be presented, whether observational research is intrusive, how the questions are defined, and who manages the research are also important but can be addressed during the planning phase of the study.

Assuming That a Marketing Research Study Will Answer Important Questions