Omar is responsible for marketing and marketing research for a midsized manufacturer of assemblies for the housing market.His boss has asked him to cut back expenses,especially in marketing research: "Why can't you just use information off the Internet? There's plenty out there." What is Omar's best response to try to get his boss to change his mind?

Question

Quizplus · Accepted Answer

Omar's response B is the best option as it effectively communicates the limitations of secondary data found on the Internet. It also highlights the importance of timely, accurate, and relevant data, which might not be available on the web. Omar can further explain how primary research is necessary to ensure that the company doesn't make critical mistakes in decision making. Option A is not a suitable response as it sounds unprofessional and shirks blame if something goes wrong. Option C is too extreme, and Option D is not advisable as it can harm Omar's career. Option E is also not a suitable response as it implies that the web is not a source of useful information, which is incorrect.

Omar Is Responsible for Marketing and Marketing Research for a Midsized