products are consumer products and services with unique characteristics or brand identifications for which a significant group of buyers is willing to make more effort than usual to purchase.
A) Unsought
B) Specialty
C) Obsolete
D) Intangible
E) Convenience

Question

Quizplus · Accepted Answer

Specialty products are those with unique characteristics or brand identifications that a significant group of buyers is willing to make more effort to purchase.

Products Are Consumer Products and Services with Unique Characteristics or Brand