Product planners must build a(n) product around the core benefit and actual product by offering additional consumer services and benefits.
A) convenience
B) industrial
C) augmented
D) shopping
E) specialty

Question

Quizplus · Accepted Answer

The augmented product includes additional services and benefits that enhance the core benefit and actual product, providing more value to the consumer.

Product Planners Must Build A(n) Product Around the Core Benefit