Which of the following statements is most likely true about unsought products?
A) Unsought products are consumer products and services that customers buy frequently.
B) Unsought products offer many unique characteristics to status-conscious consumers.
C) Compared to convenience products, unsought products are purchased more frequently.
D) Unsought products are typically purchased for further processing by industrial manufacturers.
E) Marketers use aggressive advertising to convince consumers to buy unsought products.

Question

Quizplus · Accepted Answer

Unsought products are those that consumers do not think of buying or do not know about, so marketers often use aggressive advertising to create awareness and convince consumers to purchase them.

Which of the Following Statements Is Most Likely True About