Marque, a high-end maker of designer watches, has started making inexpensive watches to take advantage of enormous growth rates in low-end market segments. Marque is most likely engaging in _.
A) franchising
B) two-way stretching
C) downward stretching
D) line filling
E) upward stretching

Question

Quizplus · Accepted Answer

Marque is engaging in downward stretching by introducing a lower-end product to capture a new market segment below its traditional high-end offerings.

Marque, a High-End Maker of Designer Watches, Has Started Making