In terms of packaging functions, Tiffany & Co.'s robin egg blue boxes .
A) stifle brand awareness and recognition
B) have created confusion in the marketplace
C) are primarily used to hold and protect products
D) create immediate consumer recognition
E) deemphasize the importance of labels

Question

Quizplus · Accepted Answer

Tiffany & Co.'s robin egg blue boxes are iconic and have become synonymous with the brand, creating immediate consumer recognition and enhancing brand awareness.

In Terms of Packaging Functions, Tiffany & Co