Which of the following is true of competitive marketing intelligence?
A) It can be obtained from online databases only through subscription and a fee.
B) It can be obtained from information that is available in the public domain.
C) It can predict a firm's future but not the pattern of forces in the market.
D) It cannot be collected from internal sources of a firm such as employees and the sales force.
E) It requires inside information from a competitors' internal database.

Question

Quizplus · Accepted Answer

Competitive marketing intelligence involves gathering publicly available information about consumers, competitors, and developments in the marketplace. It does not require subscription-based databases or inside information from competitors.

Which of the Following Is True of Competitive Marketing Intelligence