Which of the following demonstrates the real value of a company's marketing research and information system?
A) the tools it uses to gather information
B) the type of sampling plan it follows
C) the customer insights it provides
D) the amount of data it generates
E) the variety of contact methods it uses

Question

Quizplus · Accepted Answer

The real value of a company's marketing research and information system lies in the customer insights it provides, as these insights help in making informed business decisions and strategies.

Which of the Following Demonstrates the Real Value of a Company's