Companies that invite consumers play a role in shaping ads and social media (Tesla) or by offering suggestions for product design (Oreo's, Mountain Dew) are leveraging what increasingly popular marketing approach?
A) low cost marketing campaign development
B) process marketing
C) consumer-generated marketing
D) direct marketing
E) engagement marketing

Question

Quizplus · Accepted Answer

Consumer-generated marketing involves inviting consumers to participate in the creation of marketing content or product design, as seen with companies like Tesla, Oreo, and Mountain Dew.

Companies That Invite Consumers Play a Role in Shaping Ads