Procter & Gamble's Tide detergent does not attempt to get to know customers personally. Instead, Tide creates engagement and relationships through brand-building advertising, websites, and social media presence. Which of the following types of associations would be most profitable for the firm to develop with these customers?
A) business partnering
B) basic relationships
C) full partnerships
D) joint ventures
E) strategic alliances

Question

Quizplus · Accepted Answer

Basic relationships are suitable for consumer goods like Tide, where the focus is on brand-building and mass engagement rather than personal interactions.

Procter & Gamble's Tide Detergent Does Not Attempt to Get