A consumer who is potentially profitable but not loyal to a firm's offerings is referred to as a _.
A) butterfly
B) barnacle
C) true friend
D) true believer
E) stranger

Name: A consumer who is potentially profitable but not loyal to a firm's offerings is referred to as a _. A) butterfly B) barnacle C) true friend D) true believer E) stranger
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Question

Quizplus · Accepted Answer

Butterflies are consumers who are profitable but not loyal, meaning they may switch to competitors if they find a better offer.

A Consumer Who Is Potentially Profitable but Not Loyal to a Firm's