The ultimate aim of customer relationship management is to _ .
A) produce high customer equity
B) turn "strangers" into "butterflies"
C) divide markets into distinct segments
D) evaluate current sales share
E) evaluate customer lifetime value

Question

Quizplus · Accepted Answer

The ultimate aim of customer relationship management (CRM) is to produce high customer equity, which refers to the total combined customer lifetime values of all the company's customers. This involves building strong relationships with customers to maximize their value to the company over time.

The Ultimate Aim of Customer Relationship Management Is to _