Stew Leonard's has created what has been the "Disneyland of Dairy Stores," complete with costumed characters, scheduled entertainment, and a petting zoo. It's built 30 additions onto the original store, which now serves more than 300,000 customers each week. This legion of loyal shoppers is largely a result of the store's passionate approach to customer service. Instead of focusing on individual transactions, Stew and his staff are putting a priority on _ .
A) attracting "butterflies"
B) decreasing customer-perceived value
C) capturing customer lifetime value
D) managing partner relationships
E) converting "strangers" into "butterflies"

Question

Quizplus · Accepted Answer

Stew Leonard's focuses on building long-term relationships with customers, which aligns with capturing customer lifetime value rather than just focusing on individual transactions.

Stew Leonard's Has Created What Has Been the "Disneyland of Dairy