Various government agencies have launched campaigns to encourage energy conservation and concern for the environment as well as discourage smoking, illegal drug use, and obesity. This illustrates marketing.
A) social
B) consumer-generated
C) ambush
D) multi-level
E) for-profit

Question

Quizplus · Accepted Answer

Social marketing involves using marketing principles to influence behaviors that benefit individuals and communities for the greater social good, such as encouraging energy conservation and discouraging smoking.

Various Government Agencies Have Launched Campaigns to Encourage Energy Conservation